Pulse Light Clinic, Skincare Treatment

Pulse Light Clinic, Skincare Treatment hero image

Pulse Light Clinic is one of London’s leading laser hair removal specialists, with over 15 years of expertise in skin care.

They offer a wide range of skin treatments, such as laser hair and tattoo removal, stretch mark and acne scar removal, anti-ageing and rosacea.

Project Concept

Pulse Light Clinic has reached a transition point in your web presence, where they would like a complete redesign and rebuild of their existing website in order to increase both visitor traffic and converting visitors into customer consultations.

Our creative design of a visual language for the website portrays Pulse Light Clinic’s brand ‘core tone of voice’ values, creating a personality for the business that customers can relate to. We believe this is much more important than just selling a service or product because it creates lasting relationships instead of one-time purchases.

Website Development

Our technical solution is scalable and flexible, allowing their web presence to grow and evolve with the business to cope with a shift in the market place. Built to the following best practice guidelines and web standards:

  • Responsive interface optimised for desktop, tablet and mobile – meeting Google’s ‘mobile-friendly’ guidelines
  • WordPress CMS
  • HTML5 + CSS3
  • jQuery
  • WCAG 2.0 for validating compliance with the Disability Discrimination Act (DDA)
  • Performance testing with 3rd party independent analysis tools including Google Development Toolkit, page speed ranking and SEO ranking
  • SEO keyword rank check-up

The Results

No.2

Google search result for ‘laser hair removal london’, out of 1M

No.1

Google search result for ‘tattoo removal london’, out of 3.3M

No.1

Google search result for ‘laser tattoo removal’, out of 3.6M

No.3

Google search result for ‘stretch mark removal london’, out of 650k

99%

Google mobile user experience rating

453

consultation requests via the website in 1st month of launch

200%

increase in monthly website views in 1st month of launch

The Experience

Crisp clean design approach for emphasising YouTube embedded video content, followed by clear call-to-action.
Clean and simple layout of contact options and information, including interactive Google Maps.
Responsive interface that is optimised for desktop, laptop, tablet and mobile.

Client Quote

We have used Virtual Abode's services to redesign our website. We are very chuffed with our brand new website. Throughout the process, Luke made sure we were very happy with the designs and also made sure the site was constructed in a way which was best for our business. We have not just used Virtual Abodes services for web design & maintenance but recently for Urgent SEO assistance.

Honestly there were a couple of times we had a drop in our biggest keyword ranking and literally Virtual Abode came to the rescue and got our rankings back to number 2. In an nutshell I would say, Virtual Abode is trust worthy, very professional, clued up and results are very satisfactory. Thank you Luke.

Tonie Pepperstreet - Marketing, Branding & Events Manager

Our Insight

Pulse Light clinic has expanded in many different areas of laser treatments - all inspired by its dedication to using the most advanced technology coupled with techniques that consistently ensure excellent results.